Julie Weishaar

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Creating a website specifically for children and young adults is quite different from building one that caters to adults. Although kids are more adept at using mobile devices and computers in recent years, their ability to use the internet properly is largely limited.
The main aim of your website should be to captivate children’s attention and keep them interested for a long while.

Video is a robust multimedia content format that has become an effective means for businesses to share their marketing message. Companies worldwide use creative video marketing to attract potential consumers and convert website visitors into paying customers. Creating video content that is motivating, makes people laugh, or is something others can relate to is powerful because it elicits emotional responses. Videos also help build rapport and trust with your audience.

Actionable ways to use your website to build to trust with potential and existing clients.
When you register on a website you’re often asked via a checkbox at the bottom of the form whether you want to be kept updated with news and offers, or invited to sign up for a newsletter. It’s an everyday scenario and by agreeing you’re effectively trusting that the company will keep your details safe.
Unfortunately, another common scenario is hearing about data breaches and privacy failures, often inv...

If you have tried different strategies to rank your videos and none are working, you need to learn about Video SEO. Creating and editing videos take a lot of time and effort, and the reward for that effort is having an audience to watch the videos. Many business owners apply different promotional strategies to make their videos reach a wider audience, and using SEO is one of them.

A guide to using video in your content, with tips and tools to create an effective strategy to reach current and prospective clients, and build your brand. Marketers and brands know that creating high-quality, engaging, and relevant content for their target market enhances their SEO and marketing efforts. Video content, in particular, is one of the most effective formats for increasing engagement and conversions, educating customers, building trust, boosting ROI, and generating leads.
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As most of us spend a lot of time online these days, protecting our personal and financial information from identity theft has become a priority. Ensuring their customers that their data is protected is essential for business owners of every size, including freelancers.
Cybercriminals are on the lookout for information on whatever system you use so they can steal the data, scam your customers, and harm your reputation.

Nowadays, creating a website for your business and winning more customers is easier than ever before. Most of the time, you don’t even need to invest too much money into it, with platforms allowing you easy customizability and even design ideas through pre-made templates. Unfortunately, these aspects are only the start of what makes a usable and effective website that will boost your reputation and encourage new and repeat visitors.
On the flip side of easy website creation, the sheer number ...

Thanks to the Internet, there are now over a million ways to make money from your home today. From selling products to providing creative or marketing services without having to go through the laborious processes of seeking formal employment. One of the most popular ways is starting a home business. Anybody with a product and access to the Internet can set up shop and start selling. When it comes down to it, you only need products and a platform to sell them on.

One of the most effective ways to stand from your competition in today’s competitive market is to provide stellar customer service. By evaluating relevant key performance indicators (KPIs) or call center metrics, companies can gauge how their customers perceive the support they receive from their organization. This article covers ten essential metrics or KPIs that companies can use to evaluate their customer service performance.

The gig economy is popular now, growing rapidly and opening up opportunities for many people who cannot find full-time positions or want to maximize their freedom through flexible schedules. The rate of growth in this sector has been increasing steadily over the past few years, making it now one of the biggest industries in the world. A third of the workforce in the US are self-employed and work on a freelance basis.

Brands understand that it is no longer an option to include a video marketing strategy in promoting their business. However, what has changed is the importance of uploading and sharing videos on additional platforms and channels in addition to YouTube.
For example, according to HubSpot research, video has dominated social media. 62% of surveyed consumers want to learn from videos they watch on social media.

Getting your business or product ready for launch can be an exciting prospect, but it also requires a lot of consideration and planning. Namely, assembling a marketing team. As the gig economy flourishes, more and more businesses are leaning towards flexible talent rather than in-house talent. In 2020, an Intuit report discovered that 80% of large corporations intend to substantially increase their use of a flexible workforce.

Given the current economic crisis most countries face today, the labor market’s resulting impact is not unexpected. Between the pandemic and the shutdowns, we are now facing a total transformation in how companies do business. With more work being done remotely, you have to be proactive about the security of your devices. This is important to both the people who hire you and to protect your ability to consistently generate an income.

The enthusiasm for podcasting shows no signs of fading. It's a medium which can bring valuable benefits to your business. Podcasting is growing from strength to strength. According to Podcast Insights, as of April 2021, there were 2,000,000 active podcasts with over 48 million podcast episodes. Compare that to February 2018, when there were only 500,000 active podcasts. That is a massive increase, showing clearly that podcasts are now mainstream.

Work is a part of almost every adult life. It provides our income, enables us to travel, eat and build. It also enables us to lead productive lives. The end game of nearly all work is to provide some contribution to the surrounding community in exchange for recognition, inclusion and the finances needed to access services and products that will enrich our own lives. However, work comes at a cost, especially in the competitive world of digital marketing. It taxes our time, our resources and of...