Julie Weishaar

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC, and more.

Have you ever bought an extra tube of toothpaste because you saw a "buy one, get one free" deal? How about wanting a burger and fries from a fast-food joint but buying a drink with it because it does not cost much more? That’s product bundling, and we have all experienced it, often without even realizing it. Every eCommerce business owner understands the challenges of attracting new shoppers, keeping inventory moving, and making sure current customers are happy.

The answer lies in its versatility, ease-of-use, cost, flexibility, and functionality. The adoption rate of WordPress illustrates the point. It powers over 40% of all websites. WordPress is free to use and is open source, meaning that it is designed for public accessibility where anyone can use, modify, and distribute the code. Most people with the right tools and a little training can create or migrate a WP website.

Accessing solutions and services over the Internet is not new. However, the speed at which new cloud computing tools and technologies are emerging is rapidly accelerating.
Most businesses turn to the cloud to save money and improve efficiency. Cloud migrations offer businesses the opportunity to simplify functional business processes and their IT architecture.

Today's workforce is no longer the traditional on-site 40-hour workweek. It is rapidly changing to a remote work era that presents complex challenges to companies, sales teams, and management. What can companies do to mitigate the loss of business and help their salespeople remain productive? Challenges must be overcome, and business processes adjusted to meet the new demands.

For most companies, achieving the same brand awareness level as giant corporations such as Apple, Nike, and Microsoft is not an attainable goal. However, this does not mean you can not boost your brand awareness for greater recognition. What is Brand Awareness? Brand awareness is to what extent consumers correctly associate a product or service with a company.

Ask any business owner what they want, and their responses will all be the same. They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. Your company website is the online foundation of your brand. It is also the first impression visitors to your site get of your business. Even if your website provides valuable and relevant information and has proven it can drive sales, it will not matter if you are not getting ...

There is a vast difference between social media consistency and constantly being on social media. It is unhealthy and not helpful to post too often. When appropriately used, consistently posting relevant content, and connecting with your target audience will create an environment where you can interact and respond to an engaged customer.
Rather than focusing or obsessing over every social media post, measure to determine what your audience wants.

Do you know that one element you need to convert more website visitors into paying customers is credibility? Yes, that is right. Potential customers that do not trust you will not buy from you. Your website is the central online hub, your business’s digital portrayal, and often the first stop for potential customers. The first question that visitors have when they land on your website is whether they can trust you.

Is your website converting leads to paying customers? Even if you use cutting-edge tools and marketing strategies, if your website design is not conducive to conversions, it will not matter.

As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry strive to meet the demand for multichannel visual content to remain competitive and relevant.

In fact, a study conducted on 1,500 content creators r...

A well-defined brand strategy encompasses every aspect of a business presented to the public as a recognizable depiction of the company. The most valuable brand-building purpose is to align with customers’ needs and expectations. Trends change and consumers’ mindsets evolve.

Life as we knew it has changed because of the Coronavirus pandemic. Our entire lives have been turned upside down with the loss of jobs, halted projects, not seeing our loved ones, and feeling isolated. It is a scary time, and many people feel as though their life is spiraling out of control. Staying at home and social distancing rules require us to change how we live and work. Second Wave? Just when we thought we were nearing the end of the Pandemic,

What can you do to increase your chances of being found online? Every online business must buy a domain name. It seems like a no-brainer to go to popular registrars such as GoDaddy and HostGator and purchase a domain for approximately $10/year. So, why on earth would anyone in their right mind spend thousands, tens of thousands, or even millions of dollars for a domain?

Do you know what your mobile customers want and need? Today’s customers are more impatient and less tolerant of anything that gets in the way of their buying experience. Companies’ rapid increase in developing mobile apps is for their consumers — to provide a seamless customer journey. Here is how to use mobile app analytics to understand your customer’s needs.
Downloading your app is only the first step users take and it doesn’t necessarily mean more business for your company.
Focusing on pr...