Julie Weishaar

Brands understand that it is no longer an option to include a video marketing strategy in promoting their business. However, what has changed is the importance of uploading and sharing videos on additional platforms and channels in addition to YouTube.
For example, according to HubSpot research, video has dominated social media. 62% of surveyed consumers want to learn from videos they watch on social media.

Getting your business or product ready for launch can be an exciting prospect, but it also requires a lot of consideration and planning. Namely, assembling a marketing team. As the gig economy flourishes, more and more businesses are leaning towards flexible talent rather than in-house talent. In 2020, an Intuit report discovered that 80% of large corporations intend to substantially increase their use of a flexible workforce.

The enthusiasm for podcasting shows no signs of fading. It's a medium which can bring valuable benefits to your business. Podcasting is growing from strength to strength. According to Podcast Insights, as of April 2021, there were 2,000,000 active podcasts with over 48 million podcast episodes. Compare that to February 2018, when there were only 500,000 active podcasts. That is a massive increase, showing clearly that podcasts are now mainstream.

Work is a part of almost every adult life. It provides our income, enables us to travel, eat and build. It also enables us to lead productive lives. The end game of nearly all work is to provide some contribution to the surrounding community in exchange for recognition, inclusion and the finances needed to access services and products that will enrich our own lives. However, work comes at a cost, especially in the competitive world of digital marketing. It taxes our time, our resources and of...

Although it is vital to have an online presence in today’s digital world, getting noticed and being visible to potential customers is even more crucial. Your online content spreads the word about how your brand’s offering will solve your target audiences’ problems and make their lives easier. However, you will only reap the rewards if consumers looking for what you are selling can find and see your content. Below are seven practical strategies to boost your online visibility.
1. Establish a W...

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC, and more.

Have you ever bought an extra tube of toothpaste because you saw a "buy one, get one free" deal? How about wanting a burger and fries from a fast-food joint but buying a drink with it because it does not cost much more? That’s product bundling, and we have all experienced it, often without even realizing it. Every eCommerce business owner understands the challenges of attracting new shoppers, keeping inventory moving, and making sure current customers are happy.

The facts are clear. Video marketing is relevant and robust on every online platform. Statistics show that people watch more than a billion hours of video content daily on YouTube alone. Facebook reports that when on their smartphones, people are 1.5 times more likely to watch videos. According to Wyzowl, when offered both text and video on the same page, 72% of people prefer watching a video to learn about a product or service.

The answer lies in its versatility, ease-of-use, cost, flexibility, and functionality. The adoption rate of WordPress illustrates the point. It powers over 40% of all websites. WordPress is free to use and is open source, meaning that it is designed for public accessibility where anyone can use, modify, and distribute the code. Most people with the right tools and a little training can create or migrate a WP website.

Accessing solutions and services over the Internet is not new. However, the speed at which new cloud computing tools and technologies are emerging is rapidly accelerating.
Most businesses turn to the cloud to save money and improve efficiency. Cloud migrations offer businesses the opportunity to simplify functional business processes and their IT architecture.

Today's workforce is no longer the traditional on-site 40-hour workweek. It is rapidly changing to a remote work era that presents complex challenges to companies, sales teams, and management. What can companies do to mitigate the loss of business and help their salespeople remain productive? Challenges must be overcome, and business processes adjusted to meet the new demands.

For most companies, achieving the same brand awareness level as giant corporations such as Apple, Nike, and Microsoft is not an attainable goal. However, this does not mean you can not boost your brand awareness for greater recognition. What is Brand Awareness? Brand awareness is to what extent consumers correctly associate a product or service with a company.

Ask any business owner what they want, and their responses will all be the same. They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. Your company website is the online foundation of your brand. It is also the first impression visitors to your site get of your business. Even if your website provides valuable and relevant information and has proven it can drive sales, it will not matter if you are not getting ...

There is a vast difference between social media consistency and constantly being on social media. It is unhealthy and not helpful to post too often. When appropriately used, consistently posting relevant content, and connecting with your target audience will create an environment where you can interact and respond to an engaged customer.
Rather than focusing or obsessing over every social media post, measure to determine what your audience wants.

Do you know that one element you need to convert more website visitors into paying customers is credibility? Yes, that is right. Potential customers that do not trust you will not buy from you. Your website is the central online hub, your business’s digital portrayal, and often the first stop for potential customers. The first question that visitors have when they land on your website is whether they can trust you.