Julie Weishaar

Given the current economic crisis most countries face today, the labor market’s resulting impact is not unexpected. Between the pandemic and the shutdowns, we are now facing a total transformation in how companies do business. With more work being done remotely, you have to be proactive about the security of your devices. This is important to both the people who hire you and to protect your ability to consistently generate an income.

Thanks to the Internet, there are now over a million ways to make money from your home today. From selling products to providing creative or marketing services without having to go through the laborious processes of seeking formal employment. One of the most popular ways is starting a home business. Anybody with a product and access to the Internet can set up shop and start selling. When it comes down to it, you only need products and a platform to sell them on.

One of the most effective ways to stand from your competition in today’s competitive market is to provide stellar customer service. By evaluating relevant key performance indicators (KPIs) or call center metrics, companies can gauge how their customers perceive the support they receive from their organization. This article covers ten essential metrics or KPIs that companies can use to evaluate their customer service performance.

The gig economy is popular now, growing rapidly and opening up opportunities for many people who cannot find full-time positions or want to maximize their freedom through flexible schedules. The rate of growth in this sector has been increasing steadily over the past few years, making it now one of the biggest industries in the world. A third of the workforce in the US are self-employed and work on a freelance basis.

Brands understand that it is no longer an option to include a video marketing strategy in promoting their business. However, what has changed is the importance of uploading and sharing videos on additional platforms and channels in addition to YouTube.
For example, according to HubSpot research, video has dominated social media. 62% of surveyed consumers want to learn from videos they watch on social media.

Getting your business or product ready for launch can be an exciting prospect, but it also requires a lot of consideration and planning. Namely, assembling a marketing team. As the gig economy flourishes, more and more businesses are leaning towards flexible talent rather than in-house talent. In 2020, an Intuit report discovered that 80% of large corporations intend to substantially increase their use of a flexible workforce.

The enthusiasm for podcasting shows no signs of fading. It's a medium which can bring valuable benefits to your business. Podcasting is growing from strength to strength. According to Podcast Insights, as of April 2021, there were 2,000,000 active podcasts with over 48 million podcast episodes. Compare that to February 2018, when there were only 500,000 active podcasts. That is a massive increase, showing clearly that podcasts are now mainstream.

Work is a part of almost every adult life. It provides our income, enables us to travel, eat and build. It also enables us to lead productive lives. The end game of nearly all work is to provide some contribution to the surrounding community in exchange for recognition, inclusion and the finances needed to access services and products that will enrich our own lives. However, work comes at a cost, especially in the competitive world of digital marketing. It taxes our time, our resources and of...

Although it is vital to have an online presence in today’s digital world, getting noticed and being visible to potential customers is even more crucial. Your online content spreads the word about how your brand’s offering will solve your target audiences’ problems and make their lives easier. However, you will only reap the rewards if consumers looking for what you are selling can find and see your content. Below are seven practical strategies to boost your online visibility.
1. Establish a W...

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC, and more.

Have you ever bought an extra tube of toothpaste because you saw a "buy one, get one free" deal? How about wanting a burger and fries from a fast-food joint but buying a drink with it because it does not cost much more? That’s product bundling, and we have all experienced it, often without even realizing it. Every eCommerce business owner understands the challenges of attracting new shoppers, keeping inventory moving, and making sure current customers are happy.

The facts are clear. Video marketing is relevant and robust on every online platform. Statistics show that people watch more than a billion hours of video content daily on YouTube alone. Facebook reports that when on their smartphones, people are 1.5 times more likely to watch videos. According to Wyzowl, when offered both text and video on the same page, 72% of people prefer watching a video to learn about a product or service.

The answer lies in its versatility, ease-of-use, cost, flexibility, and functionality. The adoption rate of WordPress illustrates the point. It powers over 40% of all websites. WordPress is free to use and is open source, meaning that it is designed for public accessibility where anyone can use, modify, and distribute the code. Most people with the right tools and a little training can create or migrate a WP website.

Accessing solutions and services over the Internet is not new. However, the speed at which new cloud computing tools and technologies are emerging is rapidly accelerating.
Most businesses turn to the cloud to save money and improve efficiency. Cloud migrations offer businesses the opportunity to simplify functional business processes and their IT architecture.

Today's workforce is no longer the traditional on-site 40-hour workweek. It is rapidly changing to a remote work era that presents complex challenges to companies, sales teams, and management. What can companies do to mitigate the loss of business and help their salespeople remain productive? Challenges must be overcome, and business processes adjusted to meet the new demands.