Julie Weishaar

No matter where you go, you will see someone looking at their smartphone and performing some action. From booking flights to buying clothing, it is highly likely that more than half of the people around you are engrossed in their mobile devices.

This is a guest post from Julie Weishaar at New Horizons 123. Digital marketing strategies and platforms are evolving at an astounding rate requiring all marketers and companies to be creative and innovative to keep up with the trends.

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is Omnichannel Marketing?
Customers expect the companies they purchase from listen to and value them. It is the responsibility of the company to make sure their consumers realize they matter.

Is your content reaching your target market through all the clutter and the noise on the web? If not, you aren’t using it correctly and connecting content to maximize business growth. Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. If you have been doing content marketing for a while, it might be time to revisit your strategy and improve it. #contentmarketing #digitalmarketing

Do you find it challenging to manage all your social media channels, activities, and changes? You are not alone. Social media platforms are not static. Existing sites evolve or disappear, and new platforms emerge. You can drive yourself crazy trying to keep up without using tools to help you. Technology comes to the rescue by offering multiple solutions to improve productivity, including marketing automation, data collection, and analytics tools.

Do you live in Los Angeles and want to build your dream home? There are many decisions you must make. Where do you want to build it? What kind of home do you want? How long do you want to live in it? Perhaps you live in the city and want to move into one of the beautiful locations in the suburbs. Research the different areas to find the land or neighborhood where you want to live.It takes planning, the right resources, and some knowledge about what is involved in building a home.

Online platforms change at a rapid pace requiring all marketers and companies to be creative and innovative to keep up with the trends.

Cloud computing services provide a variety of infrastructure and application needs such as database, CRM, and data storage. Cloud computing services have revolutionized technology by enabling businesses to deliver programs through the cloud and develop virtualized IT infrastructures. They deliver IT resources to companies quickly where costs are aligned with usage. Businesses that utilize the cloud have more flexibility and can manage expenses more efficiently.

What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards.

The crisis is leaving small brands in every vertical wondering what will happen to them in this age of uncertainty. Although the times are scary, there are a few ways to adapt your business strategy and processes to help you survive and remain relevant. Make keeping your customers informed a priority. Let them know if their orders will take longer than usual to ship.

Raising a teenager can be very challenging. Between hormonal changes and normal mood swings, it is often difficult to discern what is normal and what could be a sign of a bigger problem. Experimenting with drugs and alcohol is not uncommon. Some may have a drink upon occasion or smoke pot a few times out of curiosity. Addiction is a very different scenario.

Work smarter instead of harder. Creating well-written, engaging, and informative content isn’t easy. It takes time, resources, and energy. Wouldn’t it make more sense to get the highest level of return on your labor-intensive investment? Repurposing your content will accelerate production and increase productivity. Get the most mileage out of your best material by repacking it across different channels in various formats. Do you have a few blog posts that have massive exposure and engagement?...

Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. #contentmarketingstrategies #contentaudit #customerdata

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All brands and marketers know that content is king. Valuable, helpful, and relevant content generates new leads, increases brand awareness, keeps customers engaged, makes a lasting impression, and encourages sales. Are you putting all your content marketing initiatives in one basket? Do you dabble in the stock market? Would you put all your money into one stock? What if that stock falls? You will lose all your money.